InfoMedia InvestmentCREATE VALUE. Orion invests in media owners by providing IPG cash or other consideration in exchange for future media inventory.
Media Owners may need capital to fund new equipment, offset operating expenses, or increase working capital.
Orion provides capital to Media Owners, and in return they pay us back for our investment with their own currency, media.
This relationship enables the media owner to take advantage of an alternative source of capital to fund their business needs and challenges, and provides Orion with the leverage in the media marketplace to create media savings solutions for our clients.
InfoCapitalDELIVER VALUE. AOR planned and purchased media with savings delivered after reconciliation. Savings set at percent of participating billings.
Through our Capital product, clients utilize Orion’s media credits and discounts to pay for a portion of their media schedule.
The Client’s lead media agency continues to plan, negotiate, buy and manage the Client’s media schedule.
Agreed upon savings are applied on portions of the media plan where Orion has media investment deals.
InfoBarterDELIVER VALUE. Significant savings above an advertiser’s negotiated rates using an asset to fund a portion of the media purchased by Orion.
Clients utilize assets to part-fund media expenditures, delivering 10%-20% in savings.
Barter can be used strategically to expand a client’s media budget, or used to save on a pre-budgeted media plan.
The media is placed to client specifications as the lead agency continues to plan, price, and approve all media purchased through Orion.
InfoDirect ResponseDELIVER VALUE. Data-driven response media buying with “always-on” optimization to produce acquisition and efficient audience delivery.
The essence of direct response advertising is in customer acquisition.
We work closely with all our clients to define clear KPIs, set up strategic campaigns, and test and learn in real time to deliver your audience. Our innovative pricing strategies and proprietary tools ensure optimal clearance.
We do all this, while providing end-to-end client service, full transparency and consistent delivery.
InfoFixed PriceA non-disclosed media-buying model that utilizes inventory and discounts within media schedule. Savings guaranteed in advance
A non-disclosed media-buying model that utilizes inventory and discounts within media schedule. Savings guaranteed in advance
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