InfoMedia InvestmentCREATE VALUE. Orion invests in media owners by providing IPG cash or other consideration in exchange for future media inventory.
Orion creates value for our media partners by providing IPG cash or other consideration in exchange for media trade credits – a currency used to buy future media and provide savings.
Our media partners use this capital to fund business needs.
Orion does not … take possession of any inventory, take back any ownership, receive stock or interest expense on the investment. Clients may not be entitled to the same level of transparency with Orion buys, across all media types, as under an agreement with their Agency of Record (AOR). It’s important to us that our clients understand our offering and how we create unique savings opportunities.
InfoCapitalDELIVER VALUE. Savings delivered at percentage of participating billings after reconciliation.
Orion utilizes our IPG Treasury cash investments with media partners to create leverage that delivers client savings on select media.
Orion is a seamless extension to the media-buying team, ensuring media quality is maintained. Orion is sensitive to the impact of market conditions and inventory availability. Media is planned, negotiated, purchased and stewarded by the media agency. The integrity of the “buy system” stays intact and there are no additional fees.
Savings can be generated across traditional media and digital media space.
InfoBarterDELIVER VALUE. Significant savings above an advertiser’s negotiated rates using an asset to fund a portion of the media purchased by Orion.
Our barter product enables some of the best brands in the world to part-fund media expenditures with assets, rather than cash, to drive millions in savings annually. Barter deals are customized based on an evaluation of desired media, the asset provided and the leverage Orion has created from our investments with media owners.
Clients receive immediate access to trade credits equal to the full value of the asset, while Orion takes the responsibility, risk, and revenue associated with remarketing the asset.
Trade credits are typically used with Orion over a three-year period.
InfoFixed PriceDELIVER VALUE. A non-disclosed media-buying model that utilizes inventory and discounts within media schedule. Savings guaranteed in advance
Our fixed price product delivers guaranteed client savings through utilizing Orion’s media investment partnerships to help deliver efficiencies within a client’s media plan.
Approved media plans receive agreed upon savings on any qualifying spend with Orion partner via a contractual agreement to buy a portion of the media at a fixed percent savings off each type of media in the mix. Orion takes on risk for hitting guarantee.
Media quality is maintained and continues to be planned, priced & stewarded by the media agency.
InfoDirect ResponseDELIVER VALUE. Data-driven response media buying with “always-on” optimization to produce acquisition and efficient audience delivery.
Using proprietary tools and marketplace knowledge, we buy quality Direct Response inventory at rates that are more efficient than general “scatter” pricing.
We take real-time market conditions, daily clearance rates, and client-provided conversion data to pivot our buys strategically. Scatter DR inventory can be bought or cancelled within a few days, providing budget flexibility to clients with heavy upfront investments.
We buy the same quality inventory in the marketplace but at different parameters – spots are not guaranteed to run and have the ability to be pre-empted
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