Since joining Orion more than a decade ago, Laura has made an incredible impact on the business and worked in multiple, key positions. In her current role as Global CEO, Laura is responsible for communicating and implementing the organization's vision, mission, and overall direction for Orion.

Most recently, Laura was the Global President of OPEN, the agency’s innovative programmatic offering, and was Orion’s Global Client Officer. In both roles, her remit included maximizing value delivered for global and regional clients and pursuing new growth opportunities for clients across Mediabrands and IPG. Laura joined Orion as Client Service Director in 2011.

Under her leadership, Orion’s client service team expanded significantly to meet the increased client roster. Several months later, Laura was promoted to EVP, adding responsibility for Orion’s media department as well. In 2018, she was promoted to Global Client Officer. Prior to Orion, Laura spent several years in sales, rising to Corporate Sales Director at Bonnier. She also spent time in integrated marketing sales at Rodale and Time, Inc. Earlier in her career, she spent six years at UM, where she earned the company’s “Truth Well Told” award for excellence in client service.

Dan is the global financial and commercial lead for Orion. In this dual role, he oversees Orion’s financial function across numerous international markets. He also ensures that Orion sustains its competitive advantage by scaling the business thorough media investment, core offerings, and product development — all which delivers value for current and potential clients.

In addition, Dan spearheads the continued growth and iteration of OPEN, Orion’s innovative addressable offering. The Orion team tailored the product to market nuances and have delivered effective results across the globe.

Most recently, Dan held the Chief Commercial Officer role and was tasked with crafting an agency blueprint to build a long-term commercial strategy, which entailed increasing market share and building partnerships with clients, media owners and with sister agencies within Mediabrands and IPG.

Previously, Dan oversaw all operations in the APAC region. He joined Orion as Managing Director, APAC, in May 2018 — creating a consistent offering across APAC that resulted in significant financial growth and operational excellence.

With a strong financial acumen, commercial sensibility, and global remit, Dan continuously works across global markets, implementing growth initiatives and driving internal expansion.

Beth is a solutions-oriented leader who sets internal governance policies and manages the legal impact of external factors for Orion Worldwide.

Previously, Beth was an Assistant District Attorney in Nassau County on Long Island, New York. There she was a prosecutor who specialized in fraud and white-collar cases. She joined Orion in September 2012 as VP, Business and Legal Affairs.

As Orion’s General Counsel, Beth provides strategic legal advice to the executive leadership team, identifies proactive solutions that will mitigate risks, and ensures that the agency approaches decisions through a lens of ethics and integrity.

Dedicated to Orion and its people, Beth works to create corporate policies that are inclusive and promote a comfortable working environment and open culture.

Originally from New York, Beth earned her Juris Doctorate degree at Boston College Law School. She earned her Bachelor of Arts in psychology at the College of the Holy Cross in Worcester, Massachusetts.

Emily is a strategic decision-maker who directs the overall growth at Orion Canada. In her role, she creates a strategic vision for her team and identifies new business opportunities in the region.

Emily joined Orion Canada in August 2019. Most recently, she was Vice President, Partnerships at IPG Mediabrands sister agency Initiative in Toronto. While there, Emily focused on building partner relationships with media owners and clients.

Her new business background and digital expertise drive organic growth and continue to bring value to Orion Canada partners.

Emily is a graduate of McGill University in Montréal and holds a bachelor’s degree in economics.

As EMEA, Managing Director, Howard Norton has oversight of all operations in the region as a results-driven leader who guides with compassion and a focus on building partnerships.
He joined Orion in January 16 and has served in prior roles as EMEA Growth Lead and UK Managing Director–Clients, which involved leading the new business team in the UK as well as managing our existing clients from Mediabrands, McCann and our external agency partners.

Since joining Orion, Howard has helped Orion grow its client base within Mediabrands and other agency partners, signing numerous clients like Amazon, Carlsberg & Iceland. Since 2016, Howard has been instrumental in furthering Orion’s relationship with McCann, resulting in 35 new business wins.
Howard has worked in the media industry since 2003 and held senior sales roles at Virgin Media, Disney and Channel 5—most recently serving as Head of Trading at C5.

When not at work, Howard can normally be found with his wife, Mel, and his two kids, Eva and Jack, on the golf course, watching Southampton football club or running.

Fahad joined the Orion leadership team in August 2021 and leads operations across Asia Pacific, which includes eight major local markets. He is focused on leveraging Orion capabilities across those markets and clients — and creating media partnerships and commercial structures that drive maximum value for the clients and the group. He also works closely across Mediabrands to identify new business opportunities, as well as building Orion capabilities in addressable and content financing solutions.

Fahad launched his career as a client service executive at a leading PR firm in Asia. In 2002, he joined Mindshare Pakistan as a media planner. As a client leader, Fahad managed key agency clients, including Gillette, Pepsi, and Unilever — eventually becoming the head of planning for the Unilever business.

In 2007, he joined Pakistan's biggest TV network, ARY Digital Communications, as the national manager of business development — responsible for national sales. In 2013, he became the Managing Director, GroupM Trading — winning several major client pitches, including Colgate Palmolive, Mobilink(Telco) and retaining Unilever. During that tenure, Fahad launched GroupM Proprietary products and GroupM Entertainment, currently known as Motion Content Group. He eventually took on the roles Chief Investment Officer and Head of Pricing and Partnerships with GroupM.

In his current role at Orion, Fahad loves connecting with people with diverse backgrounds and professional expertise. He values challenging ideas, thoughts, processes, possibilities — and loves to be challenged.

Fahad is based in Sydney, Australia.

Dario Curiel oversees Orion’s operations across LATAM. He joined IPG Mediabrands in 2011 as Regional CFO, overseeing client and vendor negotiations across LATAM.

Dario finds the right balance between the commercial and financial side of the media business. Previously, Dario spent several years as CFO and Regional Controller at McCann Worldgroup. He started his career at Eliaschev, an advertising agency in Venezuela.

Dario has received several notable degrees, including a master’s in international commerce, a Master of Science in Professional Management, a specialization in finance, and a bachelor’s degree in economics.

Dario is happily married with one son and enjoys watching films, sports and reading during his free time.

With more than 20 years of industry experience, Andrew joined Orion UK in July 2020. In this leadership role, Andrew works across three key areas: supply, demand, and OPEN, Orion’s addressable media offering.

As Managing Director, Andrew guides the agency to identify media owner and growth opportunities for clients with Orion’s sister agencies across Mediabrands. With a focus on relationship building, he works to find untapped value for current clients and extend opportunities to potential clients.

Most recently, Andrew was Head of AV Trading at Havas UK and previously was Head of AV at Arena Media, a media and planning division of Havas Media Group. He has also held roles at media network MediaCom.

Originally from Liverpool, Andrew moved to London in 1997 to study English and politics at Middlesex University, where he earned his bachelor’s degree.

Andrew loves spending time with his wife Sam, and his two children, Arthur and Alice. In addition to being a lifelong Liverpool F.C. fan, he also loves playing golf, watching movies, listening to great music, and just spending time with friends.

With more than 25 years of experience in the media industry, Franck currently focuses on growing and expanding business at Orion France. He joined Orion in February 2019.

As part of his remit, he works to create increased value for clients, solidifies key partnerships with media owners, and contributes to IPG Mediabrands by developing revenue at Orion.

Franck is a collaborative leader who has held numerous roles at top media companies, including as a media director at Starcom, business partner at GroupM’s Mediaedge, a managing partner at Mindshare, media manager at Active International France, and others.

Franck holds master’s degrees from Université Paris Nanterre, CELSA Paris-Sorbonne, and the European Communication School. A continual student of history, he loves to study military strategy from ancient Rome, Napoleonic Empire, in addition to WWI and WWII.

Franck loves family time with his two children and Imogene, the family dog, along with Ippy, the family cat. He also loves to play golf with his friends. Having a dinner with friends around good food and wines makes him a typical French.

With more than 25 years of experience in the media industry, Marco is the Managing Director, Orion Mexico. In this role, he is tasked with scaling the business in this critical market for the LATAM region.
He is focused on developing a broader portfolio of partnerships with media providers and working collaboratively with IPG Mediabrands colleagues to maximize value for clients.
A seasoned and collaborative leader, Marco has extensive experience in managing companies focused on strategic and tactical media planning. Most recently, he has held roles at IPG Mediabrands and UM. The experience gained in various roles across our network ensures that Marco has a comprehensive understanding of the Orion business model and the value we generate for our partners.
Prior to working at IPG Mediabrands, he held roles within Mindshare, GroupM, Nazca Saatchi & Saatchi and Starcom.

Dario joined Orion in 2009, and leads our Southern European operations.

Prior to joining us, he spent two years at UM Spain as planning director on accounts such as Xbox, Safilo, Zespri and Newell.

He spent the prior six years at MEC Spain, where he served as International Coordinator and Supervisor on accounts such as Festina, Vueling, and Polaris.

He began his career in London at Mediaedge: CIA International as an Account Manager, and in 2001, he moved to Madrid, Spain to build the company’s International Coordination team.

Dario received his IAA Master’s in Advertising in Madrid. He also has a degree in Economics, which he earned in Italy.

Helena Ferreira joined Orion in 2015 to launch operations in Portugal. Helena brings extensive experience to Orion, having spent the last eight years as Managing Director of the Portuguese media club joint venture between IPG and Publicis. In this role, she handled all media vendor negotiations and established strong relationships across the industry.

Previously, Helena was a statutory auditor at Arthur Andersen LLP, which was acquired by Deloitte.

Helena is happily married with two daughters and enjoys playing the saxophone during her spare time.

Reinhard first joined Orion in 2010 in a part-time capacity, also serving as UM’s Director, Media Buying until assuming the role of Orion Managing Partner full time in 2016.

Reinhard’s masterful work over the past decade have cemented Orion as an established solution in Germany and he continues to pursue new avenues of opportunity for Orion to explore in the market.

An industry veteran with 25+ years experience, Reinhard has been in the IPG family since 2002 when he joined Universal McCann.

A proud father of two, when not expanding the Orion presence in Germany, Reinhard can be found relaxing with his family.

Romain was appointed Orion Belgium’s Managing Director in early 2019, joining from IPG Mediabrands’ MAGNA where he served as an audiovisual expert.

Having worked with high-profile brands such as Johnson & Johnson, BMW, Haribo and Playmobil in previous roles, Romain brings a wealth of client-service experience to the position.

When he’s not finding creative solutions to deliver value for Orion clients, you can find Romain firing slapshots from the blue line.

Andre Renzi joins Orion as Managing Director Brazil.

Andre brings more than 17 years of experience in media and communications within Latin America, in leading companies such as Wunderman, Havas and DNA solutions.

Anita Song joined the global leadership team in 2021 as the Managing Director of Orion China. Based in Shanghai, Anita has more than 20 years of media industry experience and currently focuses on growing and expanding business in China.

Anita’s leadership style is collaborative and rooted in team development. She led several teams at top media companies, including most recently at Omnicom Media Group, where she rose the ranks — eventually becoming General Manager, Enterprise China. She also held roles at Zenith and local media company Yiyong Media.

Anita earned a bachelor’s degree in hotel management from Shanghai University.

She loves spending time with family — her husband, two girls, and her dog and cat. Anita also enjoys watching movies and meditating during her free time.

Kochiro joined Orion Japan as General Manager in August 2018 from IPG sister agency McCann Erickson after 17 years.

During his tenure at McCann, Kochiro was long-standing member of the media department—recently charged with overseeing magazines and TV in addition to newspapers which he led since joining back in 2001.

As Orion Japan’s General Manager, Kochiro has diligently worked to expand Orion’s reach in the market, facilitating several new business acquisitions since his arrival.

In addition to his expansive professional talents, Kochiro is a born entertainer with exceptional dance moves—and even considered a career in entertainment prior to recognizing his true talent as a deal closer.

Stephanie joined Orion in March 2020 as Head of Orion, Malaysia, where she directs the overall growth of the agency and works to identify potential partners in the region. Currently, she is building demand and directing planning teams by developing effective solutions with Orion media partners.

Stephanie is an experienced leader whose career has centered on exceeding client expectations and crafting media strategy. She has extensive experience driving and inspiring innovation within teams and for clients. Most recently, she was the director of client leadership for Mindshare Malaysia. Previously, Stephanie was the planning director for Starcom MediaVest Group Malaysia. She has spent time at several other agencies, including Initiative, OMD, and FCB.

Stephanie earned her MBA at GlobalNxt University in Kuala Lumpur, Malaysia. In addition, she earned her bachelor’s at Charles Sturt University and holds a diploma in graphic design from Saito University College in Malaysia.

In her free time, Stephanie loves to cook and watch Netflix. She’s a self-professed, diehard fan of Broadway musicals.

Jackie is responsible for the growth and expansion of Orion in Australia. She joined Orion in December 2019, bringing with her extensive experience in client service, strategic investment and market leading trading within the media industry.

Jackie joined the IPG Mediabrands family in 2001. Jackie started with UM working as the Investment Director on Unilever, and in 2004, she was appointed to the roles of National Trading Director for Initiative and APAC Regional Business Director on Revlon for Initiative. Jackie moved across to Magna in 2012 as the Commercial Director and most recently was in the capacity of General Manager where she was instrumental in driving collaboration across the trading fraternity of Mediabrands.

As Managing Director, Australia at Orion, Jackie has expanded the team in Sydney and has solidified growth plans implementing strategies that strengthen and build relationships with both client and media partners, which aim to leave an indelible mark on the greater APAC market.

Jackie attended the University of Technology Sydney, where she focused on her studies in advertising. She continues to call Sydney home—and yes, her husband and three children will cook you shrimp on their BBQ if you are ever in town.

Karen Vercoe joined Orion in July 2020 with many years of leadership experience in the media industry.

In her current role as Managing Partner, Global Clients, Karen works to build strong client relationships by ensuring the agency has a full understanding of its clients’ businesses—an understanding that enables Orion to exceed expectations. With her strategy-developing skills and ability to work across markets and teams, Karen has a proven track record of delivering sales and meeting revenue targets.

Most recently, Karen was the was Corporate Trading Director at Publicis Media Exchange, where she headed up corporate trading across all Publicis agencies in the U.K. And previously, she was the Barter Trading Director at Publicis-owned Zenith Optimedia. Before that, Karen was Head of Broadcast for The Broadcast House, an independent media agency that specialized in TV planning and buying, as well as providing full in-house production services.

Originally from the city of Exeter, Karen loves travelling back home to the English county of Devon to see family and visit the countryside and beaches. She is also keen on interior design and loves cooking. She spends the rest of her free time hanging out with her daughters.

Karen graduated with honors from the University of Glamorgan in South Wales with a bachelor’s degree in communication studies.